Brand Refresh Elevates Top Financial Consulting Firm's Image
Over the past decade, Patricia Bässler has carved a niche in providing bespoke business management services to a worldwide clientele of entrepreneurs, organizations, and celebrities. Her Seattle-based firm, Bässler Group, bridges the gap between in-house office staff and large outsourced firms by skillfully solving complex accounting problems with precision and impeccable personalized service.
Despite a thriving business and continuous demand for her services, Patricia's brand presence and website no longer reflected the quality and expertise her firm provides and that her clients expect.
Project Scope:
We completed a comprehensive brand refresh, including updating Patricia's marketing message, a new website design, digital platform and technology updates, and social media outreach campaigns.
Our Approach:
Discovery: We began our engagement by fully defining the value of Patricia's services, understanding her ideal client's needs, evaluating the competitive landscape, and refining the goals, budget, and scope of our project.
Brand Strategy: We hosted a series of workshops with Patricia to hone in on her brand message, values, and style. We also researched the competitive landscape and conducted client interviews to evaluate her market positioning and uncover opportunities for differentiation. We closed this phase by creating brand guidelines to ensure consistency and alignment throughout the remaining design and development process.
Website Overhaul: With a brand strategy complete, we could begin designing a website, including full copywriting and curating new brand imagery. The website also features client case studies and testimonials and highlights the outstanding Bässler team with photos, bios, and company values.
Digital Platform and Technology: Our scope of work included fully managing Patricia's digital footprint, including ongoing website updates, SEO optimization, Google Analytics integration, Google My Business profile management, and LinkedIn business account management.
Marketing Campaign: LinkedIn is an obvious choice for building a solid network for most professional service firms, but it comes with some cost regarding the time required to participate actively. We supported Patricia's efforts with automation and awareness campaigns that expanded her reach and visibility, allowing her to maximize new connections and continue to attract top talent to her firm.
The Results:
Growth in new business volume is only one advantageous way for a small firm to prosper. In other situations, the path to prosperity can involve establishing a position of authority within your niche and making it more efficient to complete the routine tasks of running your business.
Patricia's expertly crafted brand update reflects the quality of her high-end services and solidifies her position as a field leader. She's expanded the reach of her digital footprint and made it easier to complete marketing tasks, freeing her team to concentrate on doing their most important work.
Related Case Studies:
