Marketing Message Drives Lawyer's 200% Revenue Growth
Joe Brogan, a renowned legal counsel for top real estate professionals in the Pacific Northwest, transformed his practice with our strategic marketing. By honing his messaging to highlight his unique value, Joe not only found time for business development amid a hectic schedule but also significantly increased deal closures, propelling his earnings above one million in just six months.
The Results
200% growth in revenue within 6 months.
Boosted lead-to-win rate from 30% to 80% (166% improvement).
400% increased confidence to pitch his value proposition.
"The investment I made with Radically Distinct has returned multiple times over."
Project Overview
Joe is a partner at a prestigious law firm. He had an established book of business that kept him busy, but he needed help breaking through his revenue ceiling. It all boiled down to the time he had available and the effectiveness of his pitch.
After consulting with Joe, we realized that his expertise is quite distinct from that of other real estate attorneys, but he didn’t have the words to express it. Therefore, his attempts were verbose and never really tailored to the prospect. He also struggled to find the time for marketing; when he did, he was unsure if it was truly effective.
Our Approach
We started by developing a unique value proposition from the perspective of a new client, which provided the foundation for his brand strategy.
Once we had a clear value proposition of his expertise, we set to work on differentiating his law practice from his significant competitors. He always struggled to get this essential element of his proposal process right. We nailed it for him. Within a few short weeks, he pitched and closed a new matter with a new client valued at a significant multiple of his initial consulting investment.
Once he experienced how much easier it was to close a new account with the right words, he was much more energized to spend time on his marketing, which naturally led to more opportunities and deals.
Next, we rewrote his “elevator pitch” and taught him how to deliver it conversationally while working in a room at a networking event. We also taught him to turn his discussions into leads with intentional statements and transitions.
For his marketing plan, we focused on small, high-impact activities he could commit to monthly and identified vital metrics to track.
In the second phase of our work, we turned our focus to LinkedIn. We wrote a summary of his expertise that effectively positioned his value. He’s a busy guy with two young children. Spending time on social media hasn’t been on his agenda or desire list. We started small, with one or two actions per week. Within a couple of weeks, he received new business from the platform.
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